Big Pixel LLC is an in-house team of media buyers running paid social for ecommerce brands across the US, Canada and Europe. Five years in, and building our next market in Latam.
No juniors, no guesswork, just accounts run by people who've managed budgets across three continents.
Big Pixel LLC was built around one idea: ecommerce brands don't need another generalist agency, they need buyers who live inside Ads Manager. For five years we've specialized exclusively in paid social for ecommerce, scaling stores through Meta, TikTok and Google campaigns across North America and Europe.
Every account is run by a dedicated buyer, backed by a team that shares creative angles, tracking setups and scaling playbooks across every market we operate in, so what works in Toronto informs what we test in Berlin.
Active campaigns across three regions today, with Latam opening next.
Our home market: full-funnel Meta and TikTok campaigns for DTC and ecommerce brands nationwide.
Bilingual creative testing and scaling for ecommerce stores from Vancouver to Toronto.
Multi-currency, multi-language campaigns across the UK, Germany and Western Europe.
Currently building our team and local playbook for Mexico, Colombia and Brazil.
Every client account sits with a dedicated buyer, not a rotating account manager.
Our buyers work in small pods, each one carrying a focused book of ecommerce accounts so campaigns get daily attention, not weekly check-ins. Every pod is supported by a shared creative testing framework and tracking infrastructure, so scaling decisions are based on data, not instinct.
End-to-end paid social, from first dollar spent to full-funnel scale.
Campaign structure, budget allocation and daily optimization across Meta, TikTok and Google.
Structured hook and angle testing to find winning ads before we scale spend behind them.
Pixel and CAPI setup so every platform learns from clean, server-side conversion data.
Page-level testing to close the gap between ad clicks and completed checkouts.
Clear, weekly reporting on spend, ROAS and margin, no vanity metrics.
Localized campaign setup for brands expanding into a new country or currency.
ROI is the scoreboard, not the goal. The product has to actually work for the person buying it.
Our goal isn't just to generate ROI like most agencies. It's to make sure our clients are putting an excellent product or service in front of the right person, one that genuinely solves a need they have.
A campaign can hit every metric on a dashboard and still fail the customer on the other end of it. We only scale spend behind offers we believe actually solve a problem, because that's what turns a first sale into a repeat customer, and a repeat customer into the kind of retention that makes the ROI sustainable in the first place.
Before we spend a dollar, we make sure the product genuinely fits the audience we're about to put it in front of. No amount of media buying fixes a mismatch between offer and buyer.
Every hook and angle starts from the problem the product solves, not from what's trending. Ads that speak to a real need outperform, and convert cleaner customers.
Pixel and CAPI setups so we're optimizing toward actual purchases and retained customers, not just cheap clicks or top-of-funnel engagement.
We scale budgets in step with what the business and the customer experience can actually support, so growth doesn't outrun quality.
We track repeat purchase rate and customer lifetime value alongside ROAS, because a happy, returning customer is the clearest sign the product is actually solving something.
We'd rather grow slower with brands we believe in than scale spend behind offers that don't hold up. That's how partnerships last years, not months.
We don't split focus across lead gen or SaaS. Every playbook is built for online stores.
One named buyer per account, not a shared pool that rotates between clients.
Campaigns live across the US, Canada and Europe give us cross-market pattern recognition.
We report on what actually matters to a store owner: profit, not just ROAS.
Tell us where your campaigns are today and we'll walk you through where Big Pixel can take them next.
Share a few details and a buyer from our team will follow up.